Reboot your brand & website to drive

(and not drive people away!)

Hi I'm Melanie Richards, a brand strategist and web designer. I help thought leaders, coaches & consultants level-up their online presence so it reflects their true value and generates more consistent, qualified leads.

Redesign your brand & website to drive

(and not drive people away!)

Hi I'm Melanie Richards, a brand strategist and web designer. I help thought leaders, coaches & consultants level-up their online presence so it reflects their true value and generates more consistent, qualified leads.

Imagine no more...

feeling embarrassed by your website - trying to explain your value to prospects - unreliable freelancers who don't get marketing - clunky code and website that's hard to edit - blank page syndrome - long sales calls with tire kickers.


Turn your website into a lead generating machine.

  • goal

    Attract Your Ideal Clients &
    Multiply Your Impact

    Finally get rid of that "brand shame" and put your best out there with a clear message and irresistible offers that have you landing more perfect-fit clients, so you can deliver even more value.

  • laptop

    Turn Your Website Into Your Best Sales Person

    Your website should be working hard to fill your pipeline by collecting leads - not dust, so you can stop worrying about finding that next client, and instead get booked out months in advance. 

  • startup

    Increase Demand & Your Sales to Scale Your Business

    Level-up your authority with a website that reflects your true value, so you can increase your revenue, and even shorten your sales cycle, so you get traction faster, and enjoy more freedom sooner.

Clients we've helped go from blah to wow!

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What Our Clients Have to Say

“I’m blown away. My last website was getting under 5000 visitors a day and after we launched the new website, visits increased to 20,000 visitors a day! She 5X my website traffic in one month from going live!

Mel knows how to take your vision and implement it in a better way. I had a few different ideas and she would always ask great questions, then provide better suggestions and explain her thinking — which was always on point!

She has an eye for design and a mind for marketing. I just can't tell you how much of an ROI we've gotten from working with Mel. It went so smoothly, beyond my greatest expectations. So I truly couldn't be happier with the outcome.”

Adam LoDolce

"I must say that I've gotten incredible feedback from friends and colleagues saying 'I love your new branding, it looks so good!'. Best part is my new program just launched, and the first few people who applied said in the comment box 'I love your website and branding so much I just HAD to apply!'. Mel thank you so much for doing such a fantastic job on the website. I'm so thrilled about the results I'm seeing from it now. I cannot recommend Mel and her team enough."

Carol Cox, Founder

We're different, because we actually care.

  • strategy

    We're experts that think strategically.

    Our team includes top-notch designers, copywriters and WordPress developers that are up-to-speed on the latest design trends, conversion strategies & tech tools.

  • goal

    We're focused on getting you a ROI.

    Your website should make an impression with your prospects, and be a powerful sales tool. That's why we're focused on results, so you can grow your business with more ease.

  • calendar

    Our unique process saves you time & hassle.

    We guide you through our process, answer your questions (in plain English) and handle the grunt work so you're free to focus on growing your business.

  • telemarketer

    We're friendly & helpful.

    We're the marketing advisor you always wish you had. We'll guide you through our process, and always happy to answer your questions (in plain English) and provide recommendations.

It's time your brand had an

Hi I'm Mel Richards, an award-winning web designer and brand strategist with 20+ years of experience helping entrepreneurs win more business by giving their online presence a complete brand makeover. I'll guide you through the process of reworking your positioning, messaging, then create a modern website that grabs people's attention and showcases your value, converting more visitors into hot leads.

If you want to get more traction, and tired of searching or working with unreliable designers and developers who don't understand the first thing about marketing, book a zero-pressure chat with me today.

It's time your brand had an

With my site revamped, I've been much more confident about reaching out to people, so I've been actively doing more marketing as a result. This has led to at least a dozen more leads than normal plus a bunch of extra referrals. I've even had prospects and clients compliment me on it.

Ben McAdam, Owner

Running a business is like having 2 full time jobs - no time to breathe. Modern Traction's team made a beautiful and modern site that was customized to look exactly how I wanted. Best part is that I had a lift in conversions in the first week. "
Liston Witherill, Owner

I can't say enough about how happy I was with my new website - seriously! And delivered so fast! It's already paid for itself 20x over with the income it generated today alone! Thank you for such an amazing job!

Hugh Culver, Owner

Your new WordPress website, set up for success.

Our famed WordPress Page Builder let's you easily edit your new website yourself! So no more developers needed, minimizing your on-going costs.

WordPress is the ultimate platform for websites, especially if you're a content creator or blogger. Coupled with our amazing drag & drop Page Builder -arguably the best on the WordPress market, you can update and edit your pages in a breeze. Imagine never having to fuss around with code or worry that you'll break something ever again!

Easily move content around using drag & drop, add background images, columns, video and more.

Check out how easy editing is!
Grow your email list with captivating email opt-ins and landing pages.

We'll hook up your lead magnets or free downloads to your favourite email app (ConvertKit, Drip, etc.) so you can start building a tribe of superfans and leads.

Easily create conversion optimized landing pages with provided templates.

You also get a collection of beautiful Landing Page Templates for free downloads, webinars and more. Time to cancel that LeadPages account.

Allow prospects to book meetings or calls directly on your website.

We'll setup your booking calendar on your website so visitors can instantly book a call or meeting with you.

Mobile-friendly design that looks great on all devices.

Responsive design makes it user-friendly on tablets & mobile devices. Built to be fast-loading and to work on the most popular browsers.

SEO and Google Analytics built-in so you can track your traffic.

With Yoast SEO plugin you can ensure your website is found on  Google and major search engines. Integration with GA tracks your traffic and visitors behaviour.

Bi-Weekly Office Hours + Over 70 Video tutorials available via our Training Vault.

Join a Zoom call to get support on tech, marketing, copy, anything, and get access to an extensive library of WordPress & Page Builder video tutorials.

Our Approach

We believe in the lean startup philosophy, which is why we've designed a unique process that gets your new website launched quickly, so you can start reaping the rewards sooner. The purpose of this approach is to eliminate decision fatigue, overanalyzing details, avoid delays and keep you accountable to get your new site launched!

Your website is central to your sales and marketing and should be updated iteratively as you learn more about your market and their needs, so you can make continuous improvements in your brand positioning, messaging and offers accordingly.

Listen & Learn:

How to Design a Website That Speaks Your Brand

I had the opportunity to work with the wonderful Carol Cox of and guest on her podcast to talk about how to approach revamping your website, and when done right, the impact it has on your business.

If you need a brand refresh and new website, you'll hear tips on how to position yourself as an authority, be seen as THE premium choice and how it impacts your service rates and potential growth.

Here's what you'll learn:

  • What elements make a great website that converts
  • How your website can be your most powerful marketing and sales tool to get you more traction
  • Where to start when working on your website (this may surprise you)
  • What to look for when hiring a designer, and the difference between a developer and designer
  • How to navigate the visual branding aspect of your new website

Wow, hiring Modern Traction was worth every penny! We're super happy with how accurately our new website reflects our brand and stays true to the feel of our organization. Instead of trying to do it ourselves, we spent our precious energy and time on the aspects of our business we're actually good at. I recommend WP Genies without hesitation!"

Inis LeBlanc
Squamish ReBuild Society

Modern Traction has done some great work for my company. I have recommended them to my friends and the go-to team for any work our partner agency might need on on-going basis. They're not only great at design but they also understand how it can impact the bottom line - for us that's getting the visitor to convert into a subscriber. You're guaranteed to be in good hands."

Dino Dogan, Founder

Ready to take your business to the next level?

Have questions or curious to see if we're a good fit?
Book a no-pressure discovery call with me now.

Ready to take your business to the next level?

Have questions or curious to see if we're a good fit?
Book a no-pressure discovery call with me now.