New spots opening soon for Q1 2024. Join the waitlist to get notified!

Launch your new brand & website in just 1 week

Hi, I'm Melanie Richards.

Authentic personal branding & websites built for thought leaders, niche experts & coaches who want to standout in a noisy world.

Hi I’m Mel! I can help you create an online presence that converts more website visitors into customers, and turns fence-sitters into excited buyers.

I build high-converting websites and sales pages for online creators, entrepreneurs, and companies—designed to drive growth, not just views!

Get Started Today

Hi, I'm Melanie Richards.

I build high-converting websites and sales pages for online creators, entrepreneurs, and companies—designed to drive growth, not just views!

For more than 25 years, I’ve built my reputation on quality and results. From freelancer to agency owner, I’ve honed my craft and stacked skills along the way. 

I now run Modern Traction as a lean, one-woman powerhouse. No outsourcing or middlemen—just me, ensuring your project is handled with efficiency, precision and care.

If you want fast traction, you’re in the right place.

If you want to grow your business, even survive this economic downtrend, you need an online presence that will move the needle for your business.

Let’s face it, you can’t afford to leave your marketing to chance anymore, and your website is the first place prospects go. If you’re not communicating your unique value quickly and effectively, your website is essentially a leaky bucket.

Now, imagine having a brand & website that allows you to…

  • maximize your ad spend and marketing efforts with a website that converts better
  • make sales calls a breeze by better communicating your unique value & process
  • increase your prices and revenue per sale by better positioning your offers
  • be seen as a trustworthy authority on the problem you help solve —and cool!

It's time your brand had an intervention.

1
POSITIONING & BRAND MESSAGING

Stop letting bad copy & unclear offers wipe out your conversions.

Having a distinct value proposition that speaks to your dream client, along with clear & engaging copy that can sell your compelling offer are pivotal in turning more visitors into hot leads.

With my help, we’ll dig into what your audience really wants, and how you can set yourself apart from the competition.

2
LEAD GENERATING WEBSITE

Don't let your marketing efforts go to waste with a poorly executed, or outdated website.

It’s well understood that people make snap judgements based on their first impressions, and that influences their behaviour.

Your website is the face of your business and when done right can be your best sales tool. That’s why great design matters. 

Let’s fix that by creating a premium brand and modern website that builds trust and gets people to take action (and you’re proud to share too)!

Collaborating with me means you get an experienced brand strategist + web designer + conversion copywriter—working exclusively on your brand and website.

  • Avoid wasting time with unreliable freelancers who need micromanaging, don't deliver on time or even ghost you.
  • Get my professional feedback on how to improve your brand, messaging and make your offers irresistible to your dream clients.
  • Unlike the typical agency, I'm not in the business of juggling several clients at once. Instead, I work exclusively on your project (no outsourcing) until it's done.
  • Get your website live fast and remove the bottleneck that's been holding you back from taking action on your marketing goals
  • Choose your design style upfront—avoid the risk of a misaligned, off-brand design that needs endless revisions later.
  • Say goodbye to overwhelm, procrastination and analysis paralysis with a streamlined process that's fast & efficient.
I'm Ready - Let's Talk!

The Results Speak for Themselves

“I’m blown away. My last website was getting under 5000 visitors a day and after we launched the new website, visits increased to 20,000 visitors a day! That's 5X my website traffic in one month from going live! They took my vision and implement it in such a better way. They'd ask great questions, then provide suggestions and explain their thinking — which was always on point! I can't tell you how much of an ROI we've gotten from working with them. It went so smoothly, beyond my greatest expectations. So I truly couldn't be happier with the outcome.”
ADAM LODOLCE LOVESTRATEGIES.COM
"I must say that I've gotten incredible feedback from friends and colleagues saying 'I love your new branding, it looks so good!'. Best part is my new program just launched, and the first few people who applied said in the comment box 'I love your website and branding so much I just HAD to apply!'. Mel thank you so much for doing such a fantastic job on the website. I'm so thrilled about the results I'm seeing from it now. I cannot recommend Mel and her team enough."
Carol Cox speakingyourbrand.com
With my site revamped, I've been much more confident about reaching out to people, so I've been actively doing more marketing as a result. This has led to at least a dozen more leads than normal plus a bunch of extra referrals. I've even had prospects and clients compliment me on it.
Ben McAdam GROWTH CONSULTANT
I can't say enough about how happy I was with my new website - seriously! And delivered so fast! It's already paid for itself 20x over with the income it generated today alone! Thank you for such an amazing job!
Hugh Culver OWNER & SPEAKER
Modern Traction is your one stop shop! Mel and her wonderful team are amazing! My past experience with websites has been torture! Mel made this whole process almost joyful - for which I am very grateful. Run - don't walk - towards Mel and her team to make sure they do your next website!
Amanda Gore PROFESSIONAL SPEAKER

A winning process that gets you across the finish line fast.

Prework

Gather & Plan

You’ll receive an intake which will get you thinking deeply about your brand and offer(s). Then I’ll gather the needed account info and files for your project. 

During our onboarding call, we’ll go over your assets to identify any gaps, decide on your site map and design direction that’s inline with your brand and preferences.

production

Copywriting (optional)

On a call I’ll dive in with you to understand more about your audience, business, and offer(s). Together we’ll uncover your positioning, brand messaging, and clarify your offer(s)! 

From there I write your website copy that will excite and entice your dream clients to take action. I’ll send over a draft, and we can do live edits together over a call.

Design & Build

This is where I get to work creating your website design, integrating the copy, photos and dial-in the functionality. 

I’ll stay in touch regularly with updates, feedback or questions that may arise. When needed we’ll hop on a call to discuss revisions. Once all is approved by you, I’ll get your final sign-off for launch.

Website Launch

I’ll proceed to launch your new website and make it live!

Afterwards I deliver all your assets, along with instructions to your new website. You have 30 days of support for any issues or questions that may arise. 

Ready to get started?

To find out if we’re a good fit, simply drop me a message with details about your project and goals and I’ll get back to you ASAP. 

Want more traction from your website?

If you’re ready to elevate your brand and want to collaborate with an experienced brand strategist, let’s chat to see how I can help you get more traction. Book a zero-pressure call and let’s discuss your goals.

Get In Touch

Working directly 1:1 with me means you get an expert web designer with 25+ years experience, a brand strategist, and conversion copywriter working exclusively on your brand and website.

  • Avoid wasting time with unreliable freelancers who need micromanaging, don't deliver on time or even ghost you.
  • Unlike the typical agency, I'm not in the business of juggling several clients at once. Instead, I work exclusively on your project (no outsourcing) until it's done.
  • Get my professional feedback on how to improve your brand, messaging and make your offers irresistible to your dream clients.
  • Get your website live fast and remove the bottleneck that's been holding you back from taking action on your marketing goals
  • Choose your design style upfront—avoid the risk of a misaligned, off-brand design that needs endless revisions later.
  • Say goodbye to overwhelm, procrastination and analysis paralysis with a streamlined process that's fast & efficient.

Pro Website Copy

Nail your brand and get pro web copy, weaved into a narrative that attracts your dream clients, so your website does most of the selling for you.

I’ll work with you to uncover your unique positioning, fine tune your offer(s) and uncover the right messaging that will attract with your dream clients. By the end you’ll have website copy that positions you as a trusted authority, and presents your offer(s) as THE solution they’ve been looking for! 

What’s included:

  • Branding Strategy Interview
  • 2-3 Days of me working on your copywriting (approx. 3-4 pages of web copy or 1 long form sales page)
  • 2 Rounds of Revisions
$2,997 USD
Payment plans available

Popular Services

A few clients I've helped go from blah to WOW!

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View VIP Packages & Pricing

Pro Website Copy

Nail your brand and get pro web copy, weaved into a narrative that attracts your dream clients, so your website does most of the selling for you.

I’ll work with you to uncover your unique positioning, fine tune your offer(s) and uncover the right messaging that will attract with your dream clients. By the end you’ll have website copy that positions you as a trusted authority, and presents your offer(s) as THE solution they’ve been looking for! 

What’s included:

  • Branding Strategy interview (over Zoom)
  • 2 Days of collaboration & copywriting time (approx. 3-4 pages of web copy or 1 long form sales page)
  • 2 Rounds of Revisions
$1,450 USD
$749/day USD additional page

Authority
Website Build

Ready to eliminate your website shame? Get a high-converting website that turns more visitors into buyers and finally have a professional online brand you'll be proud to share —in no time!

I’ll setup your new website and customize the design to your unique brand, and go live quickly, without the usual hassles! Gain more traction by establishing a trustworthy brand and improve your sales with conversion-optimized sales pages. 

What’s included:

  • WordPress Setup + Elementor Pro (license included) that's mobile & SEO friendly
  • Design customization to fit your brand
  • Integration of your tech tools (e.g. email list, online booking)
  • Curated images/photos
  • Email & Loom Video Support
  • Premium Hosting & Maintenance
    (optional addon)
$2,997 USD
Payment plans available

Join the Waitlist!

I’m currently fully booked and will be opening up more spots soon. Please drop me your email and I’ll notify you as soon as I open up more VIP spots. 

Have a question? Send me a message here.

A VIP is right for you if...
  • You have product/market fit, some traction with your main offer and have a clear understanding of your ideal client profile (ICP)
  • For the website VIP, you have assets ready to hand over so I'm able to do the work, such as completed web page copy, lead magnet, photos (perhaps from recent photoshoot), etc.
  • You see this as a collaboration and are willing to work with me, and are open to taking my lead or open to receive my advice and feedback.
  • You're able to make yourself available during the VIP (9am - 4pm PDT) to collaborate, quickly answer questions or provide missing assets.
A VIP may NOT be right for you if...
  • You're still unsure about the direction of your business or brand, or your offers (a.k.a. services) and are still in the brainstorming or decision stage.
  • You tend to be a perfectionist and/or indecisive and need to consult others before making decisions.
  • You expect or want custom design from scratch, or require advanced custom functionality for your website.
  • You're extremely busy and often have to reschedule projects or meetings to handle things that require your urgent attention.

If you're ready to level-up your brand and website, get in touch today!

Apply Now!
Book a Chat Now

4 reasons you'll like working with me...

I want to help more entrepreneurs win more business. 

I'm your marketing advisor & designer that's business savvy

You’ll be in good hands given I’m a brand strategist, conversion copywriter and web designer that’s up-to-speed on marketing, tech and design trends.

We're dedicated to getting you results.

We strive to create your new brand and website so you’re proud to share it with the world and it makes an impact on your bottom line, so you can see a ROI with us in a short time.

Our process saves you time & hassle.

During our 2 month process we’ll guide you through the process painlessly. You just need to provide your assets and show up for a few calls, and we take care of the rest.

We're fun & passionate people that care.

We’re a fun bunch that are passionate about our craft, and delivering an incredible client experience. We’re always happy to answer questions (in plain English) and provide recommendations.

Express
Website Review

Get a recorded walk-through video of your website and how it could be improved for better conversions.

Get actionable insights and specific suggestions about how to:

  • improve your brand's positioning & value
  • clarify your copy so your ideal clients know exactly how you can help them and why you're their right choice
  • punch up your design, UX, conversions + calls-to-action to drive our visitors to take the next step
$97 USD
Book It Now!

Important Considerations

  • Expectations

When you book your VIP you’re booking a sprint session which is bound to specific amount of time. I will do my best to complete your new website so you have a completed website, ready to launch live post VIP. I guarantee, all phone distractions are turned off and email inboxes closed during your VIP!

  • Availability

Your availability will be required during for the entire day (9am – 4pm PDT) for quick questions or calls. But not to worry, you won’t need to sit on Zoom and watch me work all day.

  • VIP Add-Ons

If you want more revisions, additional design time, pages or any additional work completed beyond the initial VIP or timeframe, you may add-on more. Based on the scope or work requested, I’ll provide you with an estimate (half $750 or full $1,500) can be added as needed.

  • Cancellations

I understand that life happens, so if you need to reschedule an already booked VIP for whatever reason, I can do so and waive the $400 rescheduling fee the one time.

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