You want to attract better clients and engagements, possibly even raise your fees. To do this you understand you need a website that will level-up your brand and positions your business as an authority in your market, and the go-to choice.

You want a professionally executed brand and website that builds trust with your visitors, focusing on conversion principles so they take action. It should be simple to navigate and easy to update content yourself - with no complicated coding required.

You want a strategic partner you can trust, who will take the time to understand your business, challenges and goals, who will put thoughtfulness and care into your project.

You want to hire pros who will advise and guide you through the process, saving you headaches & time.

Why You're Here

A Different Approach to Building Websites

We believe your website can be your best sales and marketing tool.

Your business is always evolving, and so should your brand and website. That's why we're committed to building beautiful, usable WordPress websites that are easy to update, empowering you to make continuous improvements in order maximize their marketing efforts.

We believe the best way to get there, is applying the Lean Startup philosophy.

By innovating on the traditional way a website is created, we built a unique process to building lead-generating websites that saves a you time and hassle, and can be launched in just a few weeks (not in 6 month!) This eliminates decision fatigue, overanalyzing trivial details, and delays with content creation — because, the sooner your website is live, the sooner you can start capitalizing on your investment.

Month 1

Elevate Your Brand & Offers + Write Compelling Website Copy

Any great website starts with great messaging and copy that clearly communicates your offer(s) and value. That's the foundation for your marketing. When done right, this pre-sells your prospects on your value, builds trust and entices them to take action.

Brand Intensive + Pro Web Copy

An efficient approach to done-for-you copywriting for busy owners (best value).

This solution is designed to create marketing-focused website copy that takes minimal time and effort on your part. Writing copy for personal brands is just that, very personal. That's why our service is designed to get you 80% of the way there (or more). We're not expensive ghostwriters, so we leave you to massage and edit it to your hearts delight (if desired), getting it to the good-enough-to-launch point. But you can trust it will be miles ahead of what you currently have online! We'll give you a couple of weeks so you can make it "perfectly you" if desired, before we start on the website design.

This option is ideal if you:

  • would feel more confident with the result if done by a writer who has experience doing this.
  • you have limited time, and rather get it done and focus on growth related activities.
  • you subscribe to the "Done is better than perfect" ideology.
  • agree to make your edits over a 2-week window before the start of the website build, or make your edits after the website is launched (continuous improvements). If delays occur we will re-schedule your website build to our next availability.

Timeframe: Turnaround time is 30 days (but often we get it done faster).

By the End You'll Have...
  • Brand Clarity + Unique Messaging - You will know your main talking points, and how to clearly communicate your value and how you're different from your competitors.
  • A Lead Magnet Strategy (optional)* - Have a lead generation strategy with a free giveaway (Note: we do not create the actual lead magnet copy and content).
  • Website Copy for Up-to 5 Key Web Pages of Your Choice** - You will have written copy for your key website pages.
  • A Working Prototype & Wireframe of Your Website - essentially a functioning blueprint of your new website, with copy integrated.

*We do not help in the creation of the actual end product of what is the lead magnet content.

**We offer guidance and support, but the completion of the final website copy is solely the Client's responsibility, and is required for us to complete your website build.

Month 2

Design & Build Your Website

Our aim is to build your new website as a reliable marketing platform for your business going forward, that can easily be maintained in-house. It will be designed to be professional, modern and be flexible enough so it can grow with your business' needs.

Your new website will be built to be the foundation to all your future marketing efforts and a key sales tool to help you grow your business.

Client-Attracting Website

A high-end WordPress website designed to elevate your authority so you can convert more leads into clients.

Your new website will be designed to reflect your brand's personality, be professional and beautiful so it wows your visitors and builds trust with them. With a focus on conversions our designs are made to support your copy and key messaging, ensuring the compelling information doesn't get missed.

WordPress will be used as the content management system and engine used to publish pages, articles or podcast episodes to your website. Your new website will be built with our own recipe of premium WordPress themes and plugins (licenses included!) so you get a top-notch website you can rely on for the long term.

Our drag-and-drop Page Builder let's us create beautiful web layouts, and let's you easily update any aspects of your pages without requiring our help, or having to mess with any code.

Website Build Timeline...
  • Week 1 - We'll customize a first page (to be determined), setting the design style and direction for the rest of your website. With your approval, we'll then design the rest of your pages.
  • Week 2 - This week is dedicated to testing functionality, making revisions and making the website responsive for different screen sizes.
  • Week 3 - In the third week, with your approval, we will launch the website and make it live.
By the End You'll Have...
  • Your Own WordPress website launched live with your domain - We will make your site live on our web hosting & management service (through by Siteground which are one of the best WordPress hosts) or transfer it to your server. Our service includes daily backups, a Free SSL certificate to secure your website and more. See details of what's included with our hosting service here.

Pay Upfront & Get This Special Offer:  1 Year Free Hosting & Website Aftercare

*Optional Add-On

Website Hosting & Aftercare

Get peace-of-mind knowing your website is always up-to-date, backed-up and protected.

Our on-going website management service means you can rely on us as your "tech department", so you don't have to lift a finger or worry about keeping your website up-to-date, backed up daily and secure. Plus, we host on the industry's top WordPress dedicated servers so you can be sure you have a fast & reliable website. 

If you value your time and rather not deal with the hassle, let our team manage your WordPress website for you. 


$59/month or $590/year
  • Premium WordPress Hosting & Maintenance

  • Regular WordPress Updates (Core Files & Plugins)

  • 2 Redundant Daily Cloud Backups & Instant Restores

  • Firewall & 24/7 Security Monitoring

  • Staging Website (instantly clone your website, make changes & then make it live)

  • Free SSL certificate (for HTTPS)

  • Free malware removal service

  • unlimited tech support via email

  • Weekly or monthly traffic reports

Yes Let's Do This! Checkout & Agreement

I believe we all have a special talent that helps make this world a better place. I look forward to working with you, so together we can make an impact.

- Sincerely, Mel Richards

What Our Clients Have to Say

"So incredibly happy with how the entire project worked out. Mel took my original idea and made it SOOooo much better. I've never gotten more complements on a site as I have this one. Customers and industry peers alike all understand what we're about as soon as they land on a page. Highly recommended".
Travis Jamison
SmashDigital.com

Modern Traction were amazing to work with on my project and I'm looking forward to doing more together. Mel and her team really get strategic marketing. They are able to pull out of you the right language to tell your brand story … and then write copy and create a design that reflects that story visually. They create more than beautiful, targeted design, but build sales pages and websites that convert. And, even better, they meet deadlines and are plain awesome to work with.
Lisa Martin

"Our website required a clear strategy and solid understanding of our products. Mel quickly identified our needs and created a custom WordPress solution that is on target, meets our needs and exceeds our expectations. I especially appreciate Mel's continued tech support and exceptional customer service."

- Vera Clark, Marketing Communications @ AllianceDoorProducts.com

"Modern Traction was everything we value in a service provider. They are skilled, knowledgeable, creative and very responsive to our requirements. If you are considering a new site, we highly recommend Modern Traction."

- Frank M. Vaskelis, Partner - SIGcorp.com

Modern Traction is your one stop shop! Mel and her wonderful team are amazing! My past experience with websites has been torture! Mel made this whole process almost joyful - for which I am very grateful. Run - don't walk - towards Mel and her team to make sure they do your next website!

- Amanda Gore, Professional Speaker - AmandaGore.com

So very pleased my experience! As a small business owner I've come to appreciate the indispensable value of having professional digital marketing experts such as Melanie and her team to guide me.

If you're looking to grow your business, in my experience, the Modern Traction team are true experts who:

  • has a genuine interest in you, your business, and what your are striving to create.
  • takes an in-depth understanding of your ideal client and market to devise a strategy that will generate more leads;
  • has the talent to create an online presence that is, intelligently built from a conversion standpoint, eye-catching design, and sound in functionality.

Working directly with Melanie, she has pointed out many exciting new possibilities for growth, beyond what has just been created.

- Murray McEachern, coach @ 100dayshift.com

You want to attract better clients and engagements, possibly even raise your fees. To do this you understand you need a website that will level-up your brand and positions your business as an authority in your market, and the go-to choice.

You want a professionally executed brand and website that builds trust with your visitors, focusing on conversion principles so they take action. It should be simple to navigate and easy to update content yourself - with no complicated coding required.

You want a strategic partner you can trust, who will take the time to understand your business, challenges and goals, who will put thoughtfulness and care into your project.

You want to hire pros who will advise and guide you through the process, saving you headaches & time.

Why You're Here