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Objective: Take their "blah" blog and redesign it so it is visually enticing and consistent with their existing brand image, has the same header/footer as their website, and optimize the site for better conversions.

Outcome: 

• worked with their content marketing team to create a new user flow and UX, as well as new landing pages
• redesigned the site navigation, header & footer to match their existing branded website
• redesign the interface to match their existing branded website
• add relevant opt-in opportunities throughout the site pages based on the content being viewed
• created a resource page, and email opt-in landing pages to increase email sign-ups.

How We Helped:

• Copywriting Coaching
• Conversion Optimization
• Custom Web Design + Build

blog.kettleandfire.com
(please note that changes to the site have been made since this version was launched)