General

The sales funnel has been around since the bronze age, I’m sure of it. So why is it that webinars are just a part of the funnel, instead of channeling a whole separate webinar marketing sales funnel? Mouthful, I know, but hear me out. What if I told you that by looking at webinar marketing…

Webinars. We’ve all attended one (or at least waited for the email with a recording) and a lot of us actually hosted one. And it’s not without a reason! According to Ascend2, webinar marketing is second in line, right after email marketing, for the most effective premium lead generation content. Unfortunately, just like with content…

You don’t have to feel the force to know that webinar marketing is one of the best ways to generate leads. You also don’t need a box of chocolates to realize that you never know what you’re going to get for attendance. See, webinars are not just about sitting in front of a camera ready…

Not all websites are created equal. From those that are cluttered to those that have nothing but blank space, what makes different elements of website design cooperate in such a way that a potential customer stays on your website? The answer is conversion design. Conversion design is about making a website functional. Your CTA’s need…

Why do you need an about page? Back in 2002 Rand Fishkin wrote an article, where he brought up an answer that was written in a forum that questioned why the “about me” page is so important. Although there were a lot of points that weighed what should and shouldn’t be on that page (we’ll…