As a coach, consultant or speaker, you make your living sharing your expertise with the world. You're doing great work and you see the impact it has. But you're frustrated because it seems that no one is listening or paying attention. Incoming referrals are a good source of leads, but you're tired of relying on them. Plus, you want bigger or better opportunities so you can work less and have a quality lifestyle, all while maintaining your income, or even increasing it.
You have a website but you haven't really devoted much attention to it. In it's current state, it's not doing much for ya. Maybe it's even embarrassing you, or worse, it's broken and not even mobile friendly.
You've heard "You have to... have a lead magnet, build a funnel, do email marketing, do webinars" and all the techie mumbo jumbo that goes along with it. But where do you even begin!?
In a world where first impressions are made online, your website is the #1 place your prospects go to find out more about you —and evaluate if you can help them. You can't afford to make a bad impression. You know this is your best chance to catch your ideal prospect's attention before they click on that browser close button —woosh, they're gone.
Accurately captivating what you stand for, your unique value and who you serve is the magic recipe for powerful brand positioning. It's the key to having a distinct and powerful brand. It helps you connect with people and have them stick around longer.
Combine that with a website designed for conversions and you'll grow your audience, have more leads coming through, and make a bigger impact on your bottom line.
Attracting your ideal clients means having an authentic brand that tells people how you're different and shows your true value. Having a website that's designed to get people to take action is the secret to getting more leads.
If you want to reach your full potential, you need an expert who knows how to bring all the right pieces of the puzzle together. Someone who can orchestrate the design, content strategy, copywriting, email marketing and build a quality website - everything that makes-up a powerful web platform.
Isn't it time you attracted better opportunities, made more impact, all while making more money?
How we help you get more traction in your business...
Elevate your online presence with a website revamp.
PROFESSIONAL BRAND & WEBSITE
Is your current website (or lack of) embarrassing you? Or maybe it's leaking leads?
If you want to level up your authority, you need a professional website that differentiates and positions you as an authority in your market. We'll help you sky-rocket your success with a powerful message that showcases how you're different, speaks to your dream client, and a design that represents your unique personality.
Free yourself from website shame, and get a conversion focused website so you can increase your fees and attract better clients & opportunities.
Position yourself as an authority & grow your community of superfans.
DONE-FOR-YOU CONTENT MARKETING
Did you know? According to Experian, transactional emails can produce 6x more revenue. Also, personalized email copy can improve click-through rates by an entire 14%, and conversions by another 10% (Aberdeen).
Whether you want to offer a free download, promote your latest blog post, or craft a sequential drip campaign, we'll help you promote your message to your audience so they take action!
Quit going to exhausting networking events, and instead start growing your leads, nurturing relationships and building your own community of loyal superfans with enticing email opt-ins and a unique email sequence.
Be seen online and get more people to your website.
SOCIAL MEDIA PUBLISHING
If you're having trouble getting traffic to your website, getting seen and growing a following online, you need a social media strategy.
It’s not at all easy to craft great social media posts that stand out these days: you have to take into account your audience, your niche, and the platform you’re writing for in order to get your message across in the most powerful way. Not to mention, this is a very time consuming task! We know what it takes to create winning social media copy, down to hashtags, emojis, and even creating custom imagery to go with every post!
Save your time (and sanity) with your own behind-the-scenes social media team, and see your traffic and audience grow.
Meet Melanie Richards
Having debuted her career in web design and development in 1999, Melanie is a highly experienced marketing professional. She’s sought out for her vast knowledge on branding, design, UX, conversion strategies and the technology that drives it all.
With a deep understanding of branding and a keen eye for design, she takes a hands-on approach with all projects, overseeing them directly to ensure customer happiness and quality. Her dedication to helping her clients prosper drives her to offer solutions that meet her client’s objectives, expectations and especially, make an impact on their bottom line and lifestyle goals.
She's a member of numerous Internet marketing communities and regularly attends conferences to connect with industry leaders, influencers and stay on top of the latest marketing strategies & tools.
In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors here offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.
Words from our happy clients!
"If you need a new website, Modern Traction is your one stop shop! Mel and her wonderful team are amazing! Not only did she immediately understand my needs, but she also delivered a fabulous website in a way that made the process so easy - almost joyful - for which I am very grateful."
Professional Speaker - AmandaGore.com
"Running a business is like having 2 full time jobs - no time to breathe. Melanie made a beautiful and modern site that's totally focused on conversions. She customized the site to look exactly how I wanted. People are blown away by the design and I had a lift in conversions in the first week. "
Chief Creative - Goodfunnel.co
"Our website required a clear strategy and solid understanding of our products. Mel quickly identified our needs and created a custom WordPress solution that is on target, meets our needs and exceeds our expectations. I especially appreciate Mel's continued tech support and exceptional customer service."
Marketing Communications - AllianceDoorProducts.com
"I can’t say enough about how happy I was with my new website - seriously! And delivered in less than 48hrs! It's already paid for itself 20x over with the income it generated today alone! Thank you Melanie for such an amazing job!"
Owner - GetSOS.net
“Having worked with Mel on a variety of different projects from online programs to landing pages and websites, I continuously recommended her to my clients and find she exceeds my expectations every time. Many times I've seen her take a brand from small-time solopreneur to top of the pops professional. I trust her work implicitly.”
Owner - TarzanKay.com
"Melanie has done some great work for my company. I have recommended her to my friends for any work our partner agency might need on on-going basis. She's not only a great designer but she also understand how it can impact the bottom line - for us that's getting the visitor to convert into a subscriber. You're guaranteed to be in good hands."
Founder of Triberr.com
"We had a very tight deadline to launch our new website and Melanie got the job done! Her willingness to accommodate our specific design needs, functionality and ability to deliver a quality WordPress website fast made the project easy and painless. Mel's clear communication, fast responses and easy going nature made it a pleasure to work with her. She delivered just what we wanted and offers great support when we need it."
Developer Community - Datawire.io
"Melanie was everything we value in a service provider. She is skilled, knowledgeable, creative and very responsive to our requirements. We were operating on a very tight timeline for this project and she was able to deliver a great website on time and within budget. If you are considering a new site, we highly recommend her.”
Henry A. Eimstad, Partner
Ready to get more traction?
If you're looking for a partner who'll take your goals to heart and help you level-up your online presence, I'd love to hear from you.